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Tribute to the Red River Road Trip

Updated: Sep 8, 2023


Postcard
The Cox Touist Court along the Bankhead Highway (US 67) in Fulton, Hempstead County, Oklahoma.

I love to drive, but I hate Interstates. I don’t drive just to get from A to B (well, okay, I think we all do that) – I drive to see what’s out there. Since you can’t do that with bland Interstates, I’ve made it a solitary mission to seek out the highways of old.


Using a 1924 automobile route map certainly helps in this tribute to Red River Valley road trips. Before the numbering of the highway system due to federal acts in the late 1920s, roads were not numbered but named. Along the way, colored posts denoted the routes, which often got their monikers from automobile clubs of the 19-teens. The automobile clubs consisted of well-to-do people who liked to drive the new-fangled machines but lamented the fact that they didn’t really have passable roads to drive them on, or places to go to. Some municipalities even forbade cars on their roads, worried that the noise would scare the horses.


So those who were wealthy and “modern” enough to have an automobile started “The Good Roads Movement,” a public campaign that advocated for better roads. The Good Roads Movement published highway guides and maps featuring the afore-mentioned named highways. Entrepreneurs built hotels, restaurants, and filling stations along the routes to make road travel not so much of an adventure as an excursion. The question of who’d maintain the roads – the automobile clubs? Cities or counties? – vexed auto advocates, who used their influence to lobby for road taxes that would pay for comprehensive state and federal highway systems. Within a decade, private toll roads and bridges slowly gave way to free thoroughfares, and the named highways were given a numeral designation. Some of the highways retained their descriptors – such as the Bankhead Highway (US 67/US 80), Lincoln Highway (US 50), or the Ozark Trail (portions of US 66 and US 67) – while other names faded from memory (like US 77).


History is not just made alongside a road… sometimes, it IS the road.


Link to map (atlas) here.


Map
The 1924 Rand McNally Map of all the major named roads along the Red River in Louisiana and Arkansas (David Rumsey).
Map
The 1924 Rand McNally Map of all fo the major named roads along the Red River in Oklahoma and Texas (David Rumsey).

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